We thoroughly review all press releases (PRs) before distribution to ensure they are newsworthy and meet our specified editorial guidelines in terms of style, structure, and format. All submitted PRs must contain newsworthy information and must not be promotional, misleading, or market any product or service directly or indirectly.
Only PRs that meet our editorial standards will be published. According to our editorial staff, a good PR should be a concise description of an upcoming event, a timely report of a recent event, or an announcement regarding your organization, industry, or business community.
What is a Newsworthy PR?
A press release (PR) is an announcement of a significant event in your business that is either upcoming or has recently taken place. The timeliness, relevance, and importance of the event to your audience make a PR newsworthy. The headline and summary should convey the main points of the PR to the reader.
Our team may refuse to disseminate a press release for the following reasons:
- Poor headline — The headline lacked a news angle or attribution to the Source distributing the press release.
- Advertisement or SPAM — The press release reads like an advertisement or SPAM. Examples of these words and phrases include FREE, “Make Money”, “Don’t miss this opportunity!”, SALE!!!!
- Poor newsworthiness — The press release does not have sufficient news value for distribution.
- Poor writing quality — The press release is poorly written. The press release is written in narratives outside the format of a press release. (Ex: advertisements, articles, listicles, blogs, op-eds or feature pieces, with first or second-person and non-objective narratives).
- Lack of credible contact information — The press release contains incomplete or lack of credible contact information.
- Keyword spamming — Blatantly excessive keywords or phrases in the headline and body of the press release.
- Prohibited content — The press release contains prohibited content which may include the following:
- Personal opinions — We will not distribute content intended to harm or exact personal revenge against a person or group.
- Blog posts — Blog posts, general interest articles.
- Defamatory or intent to harm — This content is defined as anything deemed intended to: incite, advocate or express hatred, bigotry, racism, or gratuitous violence; promote personal opinions attacking an individual or group; maliciously affect a company’s stock; or stalk, defame, defraud, degrade, shame or victimize an individual or group.
- Sexually explicit content — We do not accept content about sexually explicit material or products. Press releases should not contain references or links to explicitly sexual material, illegal material, or profane language.
- Comparisons — There can be no “piggybacking” or comparisons to other companies/entities/products.
- Opinions and advice — There can be no advice or investment opinion stated in the press releases. This includes but is not limited to: promises of profit/revenue/income, passive income, an advantage in investment/playing/earning, or increases in wealth/savings.
- Medical/Health Content — We do not accept content about unreviewed, unregulated or unsubstantiated health supplements, medicine, surgical treatments or pharmaceuticals that can prevent or cure COVID-19 or any other illness or condition. This includes but is not limited to supplements for sexual enhancement, dietary/weight-loss supplements, and the like.
- Get rich schemes — We do not accept content about how to get rich, networking marketing and MLM schemes.
Additional Guidelines for Crypto Assets
These guidelines are in place for crypto assets.
- Listed on CoinMarketCap (CMC) — All Crypto Assets must be listed on CoinMarketCap as a Tracked Listing or ICO. This includes NFTs, platforms, wallets, and exchanges.
- NFT Projects & Collections — CoinMarketCap uses data partners to list verified NFTs. NFTs must be listed as a Tracked Listing or Verified NFT on at least one of the data partners used by CoinMarketCap. For a list of Data Partners, please visit https://coinmarketcap.com/nft/.
- Mining Rigs, Cloud Miners and Farming — Press Releases regarding Mining Rigs, Cloud Miners, Crypto Farms or Farming are NOT accepted on our network.
- Crypto ETFs — Crypto ETFs should have a tracked listing on CoinMarketCap.
